How religion has an impact on marketing Essay Example | Topics and Well Written Essays - 1750 words

How religion has an impact on marketing - Essay Example Due to the increase in the population of the Islam, their behavior has been noted to influence how things are done as their immense numbers is a reflection of real economic figures. It is impressive to note that marketing in commerce is very important to Muslims as they inhabit most of the richest countries in the world. The practice of business in Muslim religion has to be compliant with the Quran and the Muslim law. For instance, during advertisements, the female image used represents a typical Muslim woman with a head scarf as such trends are more identifiable with the conservative Muslim trends. This paper seeks to provide insights into the impacts of marketing on Islamic culture by illuminating on the intersection of business conduct and Islamic teachings. There are various reasons that has motived the growth of commerce in Islamic religion thereby making it one of the most important global economy. First, the increased Muslim population forming a fifth of the world’s population has an impact on the behaviors an attitudes of Muslim adherents. Moreover, during the 2008-2009 financial crises, most of the world’s economies were shattered. This allowed traders practicing Islamic finance to benefit heavily from the gains at that time thereby boosting their prosperity. Muslim traders were also boosted by the oil boom and the fact that the Muslims were increasingly becoming the most affluent consumers globally thereby promoting Muslim trade. Other reason include the improvement in the level foreign investment, the efforts towards the formation of a Muslim trading bloc, globalization and the efforts put forward in enhancing Islamization of countries with majority of their population being Muslim. Such efforts include defining Mu slim codes to be followed in all conducts of life, this will impact of commerce too (Saeed et al. 2001). Sharia is the Islamic law that is responsible for

The video shop like letters Essay Example for Free

The video shop like letters Essay The task is to create a logo that can promote the video shop, and be put on all to do with the video shop like letters. My logo should be simple but effective, and not to cheesy. It should catch peoples eye, and make them want to read on. I will try to do this with colour and pictures. Software Requirements The software I choose must be able to: Â  Import pictures, so that I can actually create the logo. Â  Move and edit pictures, so that the logo can be tweaked, and the pictures do not stay as their original. Input text, so that the logo has text as well as pictures and so the name Mercury Entertainment can be on the logo. Shade pictures, so that I can make the logo look and have a professional feel. Â  Overlap and underlay objects, again to create a stylish look, and make the logo look the best it can. Change the text colour, font, and size, so that I do not have to keep boring Arial text, and can make a good logo. Â  Convert to pictures, so that I can save the copy as a jpeg file, to save space and time loading the original file, and then copying it from there. I could produce the logo using a word processor. This is a limited, but simple way of doing the logo. It can do everything above, apart from edit pictures in the way that other programs can do. It can wrap text, and edit the brightness, but it cannot edit pictures in the most expert technique that I want, for example, fading different parts of the graphic, or overlapping objects. It would be able to produce the logo, but it might not be as good as if I used another program. I need it to look the best I can because I want to promote the business as much as possible. I could produce the logo using MS Paint , but this a very basic program, more so than the word processor. It does not have import feature, but you can use traditional copy and paste. It cannot overlap and underlay objects with a toolbar button, but of course, you will be able to by just placing one graphic over another. It cannot convert graphics to pictures either; well I cannot find a tool for it. I will produce the logo using Serif PagePlus 8, because it is the most expert program that I have to choose from, and it will help me to create the logo to the full quality. It can import pictures through the typical copy and paste, and through Insert Picture. It can move pictures through the normal method, by clicking and holding the left mouse button over the picture and then dragging it to where you want it to be. It can input text through the keyboard, just as any other program does. To shade a picture, you must highlight the picture and then click on the attributes tab on the right. Then there is a shade slide bar on the bottom, which you can slide to the right to shade lighter and right for heavier. It can over and under lap objects with the two buttons on the arrange toolbar, at the top: With these, the left sends the item to the back, and the right one brings the picture to the front. Text is edited in the standard way, by the toolbar at the top, or by clicking Format Character. It can convert things to pictures. You have to highlight the certain graphics you want to be a picture, and then click Tools Convert to Picture It will then come up with a box: Select JPEG from the combo box, as it provides a picture with small file size, and therefore easiest and fastest to work with. After this, it will be converted to a jpeg; however, it will be inside the page plus publication. To export the picture so that it is a new file, highlight the picture, and click File Export As Picture This will then open a new window, enabling you to save the picture as a certain format. I chose JPEG, because it has the smallest compression size at a 24-bit format. This will enable me to use it quickly and efficiently. Conclusion I am going to use Serif Page plus 8 for my logo, as it is the most professional and enables me to do things in which a word processor and MS Paint cannot. It is much easier to use from a graphic point of view, and it is not hard to put in text. I also know much more about it than I do a word processor or MS Paint, which makes it easier to work with. That means, if I use a word processor or MS Paint, it will be very time-consuming to find out how to do things that I am not sure about doing. Outline Plan I will type Mercury Entertainment straight into the package in a logo art format, so that it is more eye-catching, and can be changed to different shapes and colours, and can have shadows and backgrounds. I will get my graphics from Microsoft Office Design Gallery. This is because it has a wide selection of clipart and graphics, all available for download. I will bring them onto the page by copy and paste. When you download it, the picture appears in the clipart window, and you can easily highlight it, and then copy (Ctrl + C) and then go to the Page plus 8 windows and press (Ctrl + V) to import it onto the display. I will probably use Times New Roman, as it is the easiest to read, and the default font, that is not that boring. See below. I will then export the thing as a picture, after highlighting it, so it can be used universally. Appendix Trebuchet MS Nice font, easy-to-read, and practical. Tempus Sans ITC Sophisticated, but not that clear first time, better for wine lists. Times New Roman Very good, clear, definitely using this, it is very clear for all ages. Verdana Big, very clear, but it does not look attractive. Arial Easy-to-read, but plain, better for kids stories. Book Antiqua Very Attractive, but still clear, definitely using this. Calisto MT Much like Times New Roman, but more kid-like. Comic Sans MS Very plain and young. Graphite Light ATT Sophisticated and cool, but too narrow. Lucida Handwriting Very nice, but not too easy-to-read. Design of Promotion Logo Michael Boulter 11. 7.

turbo units :: essays research papers

How The Turbo Unit Works The Compressor Side To keep it brief and simple, a turbo unit compresses the intake of the engine by means of a fan. Essentially, the fan pulls in air on one side and then it pushes it out the other (see diagram A, here it's referred to as the compressor wheel). A fan performs the function of moving air; however we are still left with the task of compressing the air. In order to compress the air; we must then contain it within an enclosed space (this is the compressor housing). Once the intake is compressed it gets sent out to the engine. This process of compression is what's technically referred to as "boost". When one is running more "boost" this person is essentially running more compressed air out of his turbo unit. This is usually related to the size of the unit itself. However, certain factors can limit the degree to which boost varies with the size of the unit. As this gets too technical within the scope of the article, I will leave it to a later discussion. The Turbine Side So far we understand how the compressor side allows for more air to flow into the engine, but we must now understand what it is that makes the compressor wheel turn fast enough to create the boost in the first place. In turn, we are brought into the turbine side. A turbine is a term used to describe a fan like object that gets propelled by the flow of air, water or steam. In a hydroelectric power plant, the Turbine is propelled by the flow of water which then turns a generator. Within the scope of the turbo charger, the turbine is propelled by the flow of exhaust gases that come out of the engine. So the more exhaust that flows out of the engine, the faster the turbine will turn. Again, like the intake side, pressure can only be created if the flow of air is kept within an enclosed space; for this reason, we have the turbine housing. Ups and Downs of Turbo Chargers While the turbo unit does provide ample cranking power, it is very dependant on the reciprocating process which I described earlier. This implies that we must somehow power the unit before it begins to give us anything in return. So its one of those deals where you got to give it something before it gives you anything in return.

Goals and Objectives Tied to Mission and Value Statements Essay

Apollonia have their goals and objectives tied to their mission and value statements. They ensure goals and objectives are specific, measurable, achievable, realistic and timely. This is crucial in their business because it is a high demand, and with a plan to follow and the ability to recognize the point that they achieve success. They update their goals and objectives when necessary, as business plans always have an ending date. The goals they set for the first year of business varies from the goals and objectives for year three or year 10. The planning stage is important in their business to make a good events location and a good restaurant for people to come to. Although planning is crucial in developing a good service, marketing is probably the most important aspect of their business. Their aims say that it is important to retain their existing customers base while growing the restaurant by attracting new customers. An example of a marketing goal might be to attract new customers from a particular area. Near or far. They include using social media to engage potential customers in conversations about food. They offer deals to come try out their food, sometimes free, sometimes deals that could benefit the potential customer. Aims and Objectives Apollonia have their goals and objectives tied to their mission and value statements. They ensure goals and objectives are specific, measurable, achievable, realistic and timely. This is crucial in their business because it is a high demand, and with a plan to follow and the ability to recognize the point that they achieve success. They update their goals and objectives when necessary, as business plans always have an ending date. The goals they set for the first year of business varies from the goals and objectives for year three or year 10. The planning stage is important in their business to make a good events location and a good restaurant for people to come to. Although planning is crucial in developing a good service, marketing is probably the most important aspect of their business. Their aims say that it is important to retain their existing customers base while growing the restaurant by attracting new customers. An example of a marketing goal might be to attract new customers from a particular area. Near or far. They include using social media to engage potential customers in conversations about food. They offer deals to come try out their food, sometimes free, sometimes deals that could benefit the  potential customer. Aims and Objectives Apollonia have their goals and objectives tied to their mission and value statements. They ensure goals and objectives are specific, measurable, achievable, realistic and timely. This is crucial in their business because it is a high demand, and with a plan to follow and the ability to recognize the point that they achieve success. They update their goals and objectives when necessary, as business plans always have an ending date. The goals they set for the first year of business varies from the goals and objectives for year three or year 10. The planning stage is important in their business to make a good events location and a good restaurant for people to come to. Although planning is crucial in developing a good service, marketing is probably the most important aspect of their business. Their aims say that it is important to retain their existing customers base while growing the restaurant by attracting new customers. An example of a marketing goal might be to attract new customers from a particular area. Near or far. They include using social media to engage potential customers in conversations about food. They offer deals to come try out their food, sometimes free, sometimes deals that could benefit the potential customer.

Contract and Chou Essay

The case scenario under review by our team includes a contract law situation involving a board game company and a game inventor. Big Time Toymaker (BTT) is a board game company which develops, manufactures, and distributes board games, and Chou is the name of the inventor of a new strategy game. In this scenario, what began with a payment made from BTT to Chou for exclusive negotiating rights for 90 days, ended in a change in management at BTT, leading to their company no longer having interest in distributing Chou’s game. Several questions will be asked about the validity of the terms agreed upon by the parties involved, including at what point did the parties have a contract, and what role does the statute of frauds play in this contract? Our objective is to analyze the case scenario, including the previously stated questions, and provide the answers to those and other questions pertaining to the scenario and contract law. Question 1 At what point, if ever, did the parties have a contract? There was mutual agreement between Chou and BTT via verbal agreement, and a subsequent email verifying that an agreement had been tentatively reached. According to the terms of distribution between Chou and BTT a contract was only valid if formalized in writing. An argument may be made that three days prior to the 90 day time limit a mutual agreement was reached and valid via an E-contract law. There was mutual assent between both Chou and BTT. The argument for the other side will state there was never a formalized written contract from either Chou or BTT, only an email with a subject heading stating Strat Deal. Is the email a valid contract? Question 2 What facts may weigh in favor of or against Chou in terms of parties’ objective intent to contract? Facts show that BTT sent an email with a subject heading of Strat Deal with information stating that Chou and BTT have reached an agreement. The writing states that after months of no response from BTT and with no management in place the company no longer wishes to distribute Chou’s intellectual property. Chou was in compliance with BTT at all times regarding issues pertaining to Strat. Chou will allege that there was a contract between himself and BTT that was of mutual assent and under E-contract law the emails were valid. Question 3 Does the fact that the parties were communicating by email have any impact on your analysis in questions 1-2 above? According to CA Civil Code 1624, b 3, a, online contracts are endorsable even if writing is required by the statute of frauds. Communication of contracts is valid under E-contract law. There is no impact on analysis made of above stated questions because of online communication. Question 4 What role does the statute of frauds play in this contract? A key factor in any contract is acceptance, and in this case a verbal agreement had been reached three days before the exclusive negotiation right was expired. Chou then said he was going to draw up the contract. Big Time Toymaker (BTT) then sent Chou an email outlining all of the things that they had agreed upon that would be included in the contract. Seeing the email, Chou then assumed that this was the contract to be enforced and did not respond to BTT. Even though Chou received the email, he did not respond to it, thereby giving Chou the defense that silence is never acceptance. However, in E-contact law dictated by CA Civil Code 1624, b, 3, a, it says that online contracts are endorsable even if writing is required by the statute of frauds. In addition, the â€Å"Click On† or â€Å"Click Wrap† agreement clause states that these agreements are enforceable since the opportunity to read and acknowledge was given. The statutes of frauds do play a part in this contract due to the Uniform Commercial Code requiring that the statute of frauds applies to any contract for the sale of goods for $500 or more. However, the exact amount of â€Å"Strat† units that Big Time Toymaker (BTT) will sell or at what cost of each unit is unclear to the reader, it was described in detail in the email BTT sent to Chou. Question 5 Could BTT avoid this contract under the doctrine of mistake? Explain. The new management at BTT cannot avoid this contract under the doctrine of mistake because a mistake was not made by both Chou and the old management team. The mistake by Chou was accepting the email outline of the contract terms as an actual contract agreed to by both parties. Scienter applies to Chou in this case by accepting a seemingly legitimate contract. Would either party have any other defenses that would allow the contract to be avoided? The change of management brought about individuals bound to the same company as the old management team was, therefore, scienter applies to the new management team in privity. The draft sent from Chou and received by BTT is a negotiable instrument. BTT thereby becomes a holder in due course. The inaction of BTT after the draft was sent is in violation of the UCC requirement that all offers are to be open for a reasonable period of 90 days. Chou was under the impression that a contract had been made before that 90 days had expired. Chou has real defense as well as personal defense due to breach of contract and fraud. Question 6 Assuming, arguendo, that this e-mail does constitute an agreement, what consideration supports this agreement? By law, statute of frauds would support this agreement. Due to the terms, there cannot be a lawsuit that can be upheld on particular contracts or arrangements, except if it is written and signed by the authorized party or representative. Under the statute, certain kinds of contracts have to be in writing in order to be enforceable in a court of law (Contracts: Statute of Frauds, 2013). The writing also has to be signed by the person who is held responsible for the contract or by that person’s agent. To evade the justification of the Statute of Frauds, one would need to make sure the contracts are in text and signed by the other party; so, if the opposing party does not hold his or her end of the agreement, one would gain from that particular party. Question Assuming BTT and Chou have a contract, and BTT has breached the contract by not distributing the game, discuss what remedies might or might not apply. It is obvious BTT’s manager did not think clearly about protecting BTT from liability. He carelessly wrote the emails, and his careless actions put BTT at risk. This led Chou to believe that this e-mail was meant to replace the earlier notion that he should draft a contract. Although the word contract was not ever used in the e-mail, it said that all of the terms had been agreed upon. The compensation would be awarded to Chou by the court in a civil action due to the wrongful conduct, being the breach from the other party, BTT. If the contract is breached by BTT, Chou will be granted equitable relief by the court, which comes in the form of specific performance, injunctive relief, or reformation. Monetary damages could also be in effect, in which they can be compensatory, resulting from a loss due to nonperformance. Also, consequential, which are indirect but to be expected from non-completion. Restitution would also take place that would be equivalent to total the party has been unfairly supplemented by the non-breaching party, and liquidated, which damages are a preset value rendering from the agreement. The compensatory damages for recovery Chou suffered by the non-breaching party would be the damages that would be awarded to the party in the same situation he would have been in if the other party had executed as agreed upon (Melvin, 2011). After review of the case scenario involving Big Time Toymaker and Chou the game inventor, we have concluded that not only was there a contract agreement between the parties, but that according to E-contract law, Chou may be bound by the terms included in the original email sent from BTT. In addition, the doctrine of mistake cannot be used in this situation because of scienter toward Chou and the old and new management of BTT. Several questions were asked of our team in accordance with contract law and the scenario provided by the textbook. This completes our analysis of the scenario and answers to the questions we were presented.

Andorra - Learn about the Geography and History of Europes Andorra

Andorra - Learn about the Geography and History of Europe's Andorra Population: 84,825 (July 2011 estimate)Capital: Andorra la VellaBordering Countries: France and SpainArea: 180 square miles (468 sq km)Highest Point: Pic de Coma Pedrosa at 9,665 feet (2,946 m)Lowest Point: Riu Runer at 2,756 feet (840 m) Andorra is an independent principality that is co-governed by Spain and France. It is located in southwestern Europe between France and Spain and it is entirely landlocked. Much of Andorras topography is dominated by the Pyrenees Mountains. Andorras capital city is Andorra la Vella and its elevation of 3,356 feet (1,023 m) makes it the highest capital city in Europe. The country is known for its history, interesting and isolated location and high life expectancy.History of AndorraAndorra has a long history that dates back to the time of Charlemagne. According to the U.S. Department of State, most historical accounts claim that Charlemagne grated a charter to the region of Andorra in return for fighting against the Muslim Moors advancing from Spain. By the 800s the Count of Urgell became the leader of Andorra. Later a descendent of the Count of Urgell gave control of Andorra to the diocese of Urgell led by the Bishop of Seu dUrgell.By the 11th century the head of the diocese of Urgell put Andorra under the protection of the Spanish, under the Lord of Caboet, because of growing conflicts from neighboring regions (U.S. Department of State). Shortly thereafter a French noble became the heir to the Lord of Caboet. This led to conflict between the French and Spanish over who would control Andorra. As a result of this conflict in 1278 a treaty was signed and Andorra was to be shared between Frances Count of Foix and Spains Bishop of Seu dUrgell. This led to a joint sovereignty.From this time until the 1600s Andorra gained some independence but control often shifted back and forth between France and Spain. In 1607 Frances King Henry IV made Frances head of government and the Bishop of Seu dUrgell co-princes of Andorra. The region has been ruled as a co-principality between the two countries ever since.During its modern history, Andorra remained isolated from much of Europe and the rest of the world outside of Spain and France due to its small size and the difficulty involved with traveling there because of its rugged topography. Recently however, Andorra has begun to grow into a tourist European center as a result of improv ed communications and transportation development. In addition, Andorra still has very close ties to France and Spain, but it is more closely tied to Spain. The official language of Andorra is Cataln.Government of AndorraToday Andorra, officially called the Principality of Andorra, is a parliamentary democracy that is governed as a co-principality. The two princes of Andorra are the president of France and the Bishop Seu dUrgell of Spain. These princes are represented in Andorra via representatives from each and make up the countrys executive branch of government. The legislative branch in Andorra consists of a unicameral General Council of the Valleys, whose members are elected via popular election. Its judicial branch is made up of the Tribunal of Judges, Tribunal of the Courts, the Supreme Court of Justice of Andorra, the Supreme Council of Justice and the Constitutional Tribunal. Andorra is divided into seven different parishes for local administration.Economics and Land Use in AndorraAndorra has a relatively small, well-develop ed economy that is based mainly on tourism, commerce and the financial industry. The main industries in Andorra are cattle, timber, banking, tobacco and furniture manufacturing. Tourism is also a major part of Andorras economy and it is estimated that around nine million people visit the tiny country each year. Agriculture is also practiced in Andorra but it is limited because of its rugged topography. The main agricultural products of the country are rye, wheat, barley, vegetables and sheep.Geography and Climate of AndorraAndorra is located in southwestern Europe on the border between France and Spain. It is one of the worlds smallest countries with an area of just 180 square miles (468 sq km). Most of Andorras topography consists of rugged mountains (the Pyrenees Mountains) and very small, narrow valleys between the peaks. The highest point in the country is Pic de Coma Pedrosa at 9,665 feet (2,946 m), while the lowest is Riu Runer at 2,756 feet (840 m).The climate of Andorra is considered temperate and it generally has cold, snowy winters and warm, dry summer s. Andorra la Vella, the capital and largest city of Andorra, has an average annual temperature range of 30.2ËšF (-1ËšC) in January to 68ËšF (20ËšC) in July.To learn more about Andorra, visit the Geography and Maps section on Andorra on this website.ReferencesCentral Intelligence Agency. (26 May 2011). CIA - The World Factbook - Andorra. Retrieved from: https://www.cia.gov/library/publications/the-world-factbook/geos/an.htmlInfoplease.com. (n.d.). Andorra: History, Geography, Government, and Culture- Infoplease.com. Retrieved from: infoplease.com/ipa/A0107276.htmlUnited States Department of State. (8 February 2011). Andorra. Retrieved from: state.gov/r/pa/ei/bgn/3164.htmWikipedia.org. (2 June 2011). Andorra - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Andorra

Marketing Travel and Tourism products and services Essays

Marketing Travel and Tourism products and services Essays Marketing Travel and Tourism products and services Paper Marketing Travel and Tourism products and services Paper In this assignment I am going to write about factors that affecting the marketing by giving examples in travel and tourism organisations. Definition of marketing The definition of marketing is that the progression of planning and executing the beginning, pricing, promotion, and giving out of ideas of products, organisations, and events to create and maintain relationships that will satisfy individual and organizational objectives. These are the factors that affecting the travel and tourism industry:   Company ethos   Consumer protection   Standards of practice   Political   Economic   Social   Technological Company Ethos Company Ethos is one of the main factors that could affect the marketing of travel and tourism organisations including British Airways. All market actions in British Airways are being done by good enough for ethical and moral standards. It is important that the organisations should now respect the customers religion and background and they should not prejudice against them. An example for ethical and moral standards in British Airways is that they stopped their staff from wearing visible religion symbols. Company Ethos can also include environment as well. There are some companies that obtain the main beliefs of green tourism and they promote holidays that does not harm the local people in the destinations. It is important that companies show social responsibilities and ethical in all marketing actions. For example British Airways state that they will strive to improve its environmental and social performance and to contribute to a better quality life for everyone, now and for generations to come. They also state they will achieve this by setting clearly define objectives and targets addressing their environmental and social issues. There are legislations that will affect the marketing the travel and tourism industry which will stop the organisations doing what they want for example: airlines can not put their own prices they need to follow particular rules and legislations. As the company ethos is one of the biggest factors that affect the travel and tourism industry many organisation are trying their best in order to meet these factors. Virgin Atlantic is another airline industry that is aware of these factors. Virgin Atlantic has to follow what the government puts as taxation for the prices. It is also important that these two organisations should not mislead their passengers because this will give a bad company image to the both organisations. All these factors will affect the marketing of Virgin Atlantic and British Airways by providing customers the products within following their rights and proving them with a good customer service. Consumer protection It is always important that all travel and tourism organisation are following the rules and regulation when carrying out their marketing work. One of the regulations is The Customer Protection Act 1987. The Consumer Protection Act 1989 is an Act that forces the companies legal responsibilities for their customers. The aim of the Act is to offer procedures that a person who buy the damaged product can contact the person who is responsible of the product. The Consumer Protection Act also makes requirements regarding misleading price indications. An example Going Places had to pay over à ¯Ã‚ ¿Ã‚ ½6000 for misleading prices. This was because Going Places displayed at three of their branches in Leicestershire, holiday deals that were not available at the prices that they displayed. The Trades Description Act 1968: This act is to protest customers against false description either verbally or in writing that the organisations gives to the customers. All the organisation in travel and tourism sector should always gives the right description. For example Thomas Cook is one of the biggest tour operator in UK they always give the right description to their customers and make their marketing work better. The Data Protection Act (DPA) 1998: This is one of the most important legislation. The aim of this legislation is to protect the customers private informations that are being used by organisations. The Act also gives right to organisations to access information held about customers. For example: A tour operator like First Choice use database and keep all the information about their customers on the database. First choice stores all the information about their customers in secure databases at secure addresses to prevent unauthorised access. These consumer protection rules and regulations affect the marketing of the travel and tourism organisation because the protecting customers give a good company image and makes customers feel guaranteed. Customers feel comfortable and sure that their information will not be passed to other organisations and they have their rights. Following these rules and legislations will bring repeat business to the companies as well. Standards of practice It is not just rules and regulations that travel and tourism industry should follow there are also promotes voluntary code of practise, for example ABTA Code of Conduct that they need to follow. All members of the organisation need to follow the ABTAs Code of Conduct when running their business and also state what must be done when something goes wrong. One of the ABTA Code of Conduct is that ABTA members must not mislead their advertising and must include all fixed compulsory charges in their prices another code is when customer book with ABTA members they must give customers accurate information to help you choose the travel arrangements that are right for you. ABTA works with lot of company such as The Holiday Place, My travel, Charter Travel and many more all these companies need to follow the ABTAs Code of Conduct. The Advertising Authority Standards is setting guidelines for organisations before they promote their products. Their main aim is to make sure that all the advertisements are meeting the standards laid down in the advertising code. The code of Advertising Authority Standards is including prices of products, misleading, immaturity and Credulity. British Airways is one of the biggest airline company in UK and when they promote their products they need to follow the general rules of The Advertising Authority Standards. One of the rules that BA needs to follow is that their advertisements must not take advantage of immaturity or natural credulity of children. Standards of practice affect these organisations because customers are know that they are protected and if anything goes wrong they can get their money back when they buy the products of these organisations. This will bring repeat business to the organisations and the company will have a good public image. PEST factors Travel and Tourism industry is growing and in few years time it could end up as the biggest industry in the world. The companies within this sector needs to be aware of the external constrains when they run their business factors that comes outside of their direct control for example PEST which stands for Political, Economic, Social and Technological factors. Political Political factor is important in travel and tourism industry and it has a huge influence on the regulations of the travel and tourism organisations. Political factors cover regional development, legislation, law and regulations lastly deregulation of the industry. For example: deregulated companies like BA need systems that enable decisions to be made quickly open skies is an agreement which changes the regulatory landscapes a lot. Political factor are also including the tax policy, employment laws, environmental regulations, trade restriction and tariffs. As travel and tourism is one of the biggest industries in the world it has many political factors. Airlines are not allowed to allow passengers that do not hold a valid visa in to UK. Another political factor that effects the tour operators are that the package mush be sold or offered for sale and the package has to include minimum of two elements which are transportation, accommodation and another major tourist service accounting for a significant part of the package. Social Social factors are demographical trends, education, environmental awareness, life style changes etc. For example these days people live longer, people have different life styles and people are richer and have money to spend on holidays as people who is going to abroad for holidays has increased in UK. Also families travel to other destinations and stay. All these social factors are affecting the travel and tourism industry in many ways. Lot of travel agents such as Thomsons Holidays try to find new destinations to meet their customer social lifestyle. Thomson have lot of different types of holidays that is suitable for different types of people such as cruising holidays for senior citizens , ski holidays, gold holiday for couples etc. The social developments makes the travel and tourism companies to make their marketing bigger and have products that will meet their customers needs. Many tour operators including Thomas Cook try their best to have holidays that will meet their customer s needs for example they offer travel insurance, car hire and airport parking. Economical Economical factor is one of the most important factors in marketing and its also important for travel and tourism industry as well. Economic factors can include airline security taxes, interest rates, levels of unemployment, cost oil etc. All these economic factors affect the travel and tourism industry for example companies offer different budget holidays that suites every budget. My travel offers holidays starting from à ¯Ã‚ ¿Ã‚ ½121 to à ¯Ã‚ ¿Ã‚ ½579. Economical factors are very important and there are many factors that have a big influence in travel and tourism industry. Technological The changes on the technology have made a big influence in the developing Travel and Tourism industry for example faster and larger aircraft and better fuel efficiency. Tour operators have their own computer reservation system that makes booking easier. It is possible to book holidays or tickets through internet rather then visiting a travel agent or tour operator. Some of the airlines offer e-tickets which is when you book online without visiting an agent for example: you can only book your flights online for Ryanair. It is also possible to check in and passport checking online as well so it becoming more easy to travel by air easier and quicker. Technological factors bring competition within the companies as well. Many airlines such as British Airlines and Virgin Atlantic try to offer the best service in order to satisfy their customers. They use the best technological products and have the best for their passengers. British Airways now have internet access do their passengers can use internet which allow passengers to do their stuff online. Technology is not just use to improve their products and services all travel and tourism industry are using technology to promote their products. For example Virgin Atlantic promotes their products in their websites. All these PEST factors will have a very big affect on the travel and tourism organisations because by following these factors they will meet their customers needs which will bring the companies repeat business, good company image, better service etc. As the technology develops organisation having more products which will affect their marketing, economy is one of the biggest factors that affects the organisations this affect the marketing by providing the right price that suites different people. Social factors are affecting the travel and tourism organisations by making them to find different products that suites different socialised people.

How to Take Good Biology Notes

How to Take Good Biology Notes One key to succeeding in biology is having good note-taking skills. It is not enough to just come to class and listen to the instructor. You must be able to take accurate, detailed notes in order to perform well on exams. In fact, most instructors use their lecture notes to come up with at least half, if not more, of their biology exam questions. Below are some good biology note-taking tips that are sure to help you learn how to take biology notes. Follow the Guidelines Some instructors provide course or lecture guidelines. Study these guidelines before class so you will be familiar with the material. Read any assigned materials before class as well. If you know what is going to be discussed beforehand, you will be better prepared to take notes. Get the Main Points An important key ​to success in biology note taking is the ability to focus on and write down the main points. Dont try to write down everything your instructor says, word for word. Its also a good idea to copy down anything the instructor writes on the chalkboard or overhead. This includes drawings, diagrams, or examples. Record the Lecture Many students find it difficult to take good biology notes because some instructors present information very quickly. In this case, ask the instructor for permission to record the lecture. Most instructors dont mind, but in case your instructor says no, you will have to practice taking notes quickly. Ask a friend to read an article quickly while you take notes. Review your notes to see if they are accurate and detailed. Leave Some Space When taking notes, be sure that you have enough space so that you can decipher what you have written. There is nothing more frustrating than having a page full of cramped, illegible notes. You will also want to be sure that you leave extra space in case you need to add more information later. Textbook Highlighting Many students find it useful to highlight information in textbooks. When highlighting, be sure to only highlight specific phrases or keywords. If you highlight every sentence, it will be difficult for you to identify the specific points that you need to focus on. Ensure Accuracy An effective way to ensure that the notes you have taken are accurate is to compare them with the information in your biology text. In addition, speak with the instructor directly and ask for feedback on your notes. Comparing notes with a classmate can also help you to capture the information you may have missed. Reorganize Your Notes Reorganizing your notes serves two purposes. It allows you to rewrite your notes in a format that helps you understand them more clearly, and it helps you to review the material you have written. Review Your Notes Once you have reorganized your biology notes, be sure to review them before the end of the day. Be certain that you know the main points and write a summary of the information. Reviewing your notes is also advantageous when preparing for a biology lab. Prepare For Biology Exams Your biology note-taking skills are essential for preparing for biology exams. You will find that if you follow the instructions above, most of the work in preparing for the exams will have already been done.

Song of hummingbird Essay Example | Topics and Well Written Essays - 250 words - 1

Song of hummingbird - Essay Example Presently, scholars refer this ancient ruler using numerous and varying names due to divergence in spellings, which include Montezuma and montecuhzoma (â€Å"Aztec-history.com†). Born approximately around 1466, presently stands being among the most esteemed kings of that region before Spanish invading his region and rendered it into ruins in terms of influence he had. Some of the aspects scholars cite to have enabled this icon to be distinguishable was his wisdom and territory he managed to instill order. This is because of his controversial nature coupled with fine and critical judgeme4nts concerning the future though the emergency of Spanish was somehow tricky to him. However, his mode of aggregating power under him was extremely remarkable and uncommon during his time, which leaders of today and scholars remember him for. Contrary to numerous political icons, he was an industrious person an attribute that enabled him achieve much during his time. However, his demise was disgrace whereby up to date no one knows exactly what was its cause. Some contend it was his people because of having lost power of the empire whereas others cite it was the

Is Education a Privilege or a Right Essay Example | Topics and Well Written Essays - 500 words

Is Education a Privilege or a Right - Essay Example Because many governments claim a democratic approach, every individual should have some say in how their education system is run. Obviously, democracy allows a majority control at any given moment; this of course can have a direct effect on how education is approached. If a government or society truly embraces freedom then by default this should mean that the individual can decide what they want for themselves as long as those decisions do not harm another human. When it comes to education if a family wants to utilize a charter school, private school, online school or even home based education then this is their prerogative and should be allowed. Society should never invade the individual’s choices and decisions for its own benefit. The family and individual are the only ones capable of making the decision to educate and how to do so. While it should be noted that uneducated individuals are generally not going to make a good living this is not a reason to force a decision on t hese individuals. Personally I feel that every individual should gain a solid education and have continuing education, this however is a personal approach and should not be taken as a mandate. Privilege,. (2011). Definition of privilege.

Analyis Essay Example | Topics and Well Written Essays - 1000 words

Analyis - Essay Example His tempers during the play make him so bitter and emotional making him do and say things without thinking of the consequences. Hamlet’s father’s death is the reason behind him acting all crazy and angry. He is planning to revenge for the death of his father, so his acting crazy is actually part of the plan. However, his antic disposition leads him into making very insane decisions, which may prevent him from administering his initial plan. As he is making sure he makes it believable that he is mad, some of his actions mess up his plans, and he has to work towards making it possible. After the death of King Hamlet, his father, he immediately starts acting all crazy. This was also powered by the fact that Hamlet did not get a chance to mourn his father. He was supposed to accept the news and carry on with life. Hamlet could not come into terms with the fact that his father was dead, and it seemed so fine. He was actually not allowed to mourn at all. His mother and uncle would say heartbreaking things to him, and this would make him feel so bad. His Uncle Claudius then married his mother and they carried on with life so well like nothing had happened. These events happen so fast and Hamlet cannot really understand why his father died, and why his mother moved on so fast with no pain of loss. He is therefore distracted from that moment and starts his antic disposition. ... He even threatens Marcellus and Horatio that he will kill them if they do not let him go. They finally agree to let him leave but follow him closely. The ghost seen by Hamlet is the first thing that proves his insanity through his antic disposition. Hamlet decides to follow the ghost to wherever he will be led to; ignoring the fact that he can be exposing himself to great danger. Hamlet’s antic disposition starts to practically control his mind when he decides to follow the ghost. He does not realize that he is risking his life by doing that, and this shows that he is actually going mad. It could be impossible for Hamlet to follow the ghost without realizing the risk if he was sane. This action thus marks the beginning of a series of events that are controlled by his antic disposition, which could lead to actual insanity. According to Marcellus, the appearance of the ghost meant that there was something very wrong with the state of Denmark. It meant that the worst was about to happen. Hamlet’s antic disposition would not allow his mind to think straight and figure out why the ghost was there. Instead, he was so curious, anxious and eager to finding out what the ghost had to say. In that case, Hamlet did not prepare himself for what would become of the ghost’s visit. A lady by the name Ophelia was the love target for Hamlet. He showed love to her and spent as much time with her as he could. He would assure her of his love towards her and give her promises. Ophelia was so excited by the fact that the prince of Denmark loved her. She was always there for him, to listen to and make him happy. She was fully convinced that Hamlet was in love with her, but later her father and brother told

THEME Comming of Age Essay Example | Topics and Well Written Essays - 2000 words

THEME Comming of Age - Essay Example For this work the author got the appreciations from the critics also. In this story the main character is Andrew Ender Wiggin, he was selected to a battle school along with his sister Valentine and his sadistic brother Peter. In the course of training, Commander Hyrum Graff recognizes that the boy is an intelligent and worthy than others in the camp. The identity makes him alone in the camp as the all other boys ostracize him from the group and he becomes the topper in the battle school. He wanted to keep away from the position of isolation but it will be impossible for him. He feels discomfort till he receives a letter from his sister Valentine and later he decides to protect her in battle school. Later Wiggin was promoted as a commander of the battle school war game because of his skills and in the battle room he proves his skill through performance and gets the appreciations from the superiors. After some months the hero of the story Wiggin exhausts himself with the heavy work and he becomes tired of the war game and was not in a position to contin ue there. The restless work in the battle school made Wiggin as pale and inactive. He turns weak psychologically as well as physically. But his superiors as a highly talented identified him and he performed as if he was in real battleground. For the final exam Mazer Rackham, who was the legend in formic wars, trained Wiggin. In the final exam of the battle school Wiggin was assigned to fight with a war ship. In the war game his master directed Wiggin and he played major roll in the war game. As the commander of his war team he had to destroy the ships of the enemies and he had to create the massacre. But the sensitive Andrew Ender Wiggin fought as a real soldier and destroyed the ammunition of the enemies. He fought in the war game as a real soldier. The boy Andrew used a special weapon named Dr. Device, which is unethical in the war game and destroyed the ships of the enemy. He thought that his unfair decision will send him home and he can remain there with his sister Valentine and his friends. But his superior told him that the genocide and massacre is common in the real war. The soft natured Andrew could not digest the war game, the genocide as well as the massacre. The guilty feeling gave him ill health and he goes into coma. After he recovers from ill health his sister convinces him to leave from the colony ship from the battle room. Later the battle turned into a mind game and Andrew seriously involved in that game and wants to save his staff. His sister Valentine also tries to convince him to come out of that mania. Orson wove the relation between the three people very tactfully and the scenes of the war game are undoubtedly amazing. The author succeeded in drawing the attention of the readers and in the movie the spectators. But in this story dosage of violence is something more. The second part of the novel is a movie and it also entertained the people very much. How ever the novel bagged Nebula award as a best novel in 1985 and Hugo award in the same category in 1986. The two parts remains in the history as a best science fiction novels. The Kite Runner written by Khaled Hosseni In this novel the author describes the relation between the rich and poor boys in the war effected Afghanistan. In contrast to the theme in the previous novel, which describes the struggle of a character between violence and peaceful life, the present chapter

How Quantum Technology Will Improve Our Future Essay

How Quantum Technology Will Improve Our Future - Essay Example Hitherto, it has taken more than 250 years since the initial mega application of the concept. But presently, it has a far greater meaning as scientist have worked on numerous quantum theories and calculations to come up with many Quantum applications. Quantum technology has shaped human lives and will continue to modify or transform our lives in various ways that even some we may not be conscious of. Thesis: Quantum technology has impacted positively to our lives and will continue to improve or have greater positive impacts on our future lives. Quantum future in health According to Kaila, & Kaila (2010) with regard to the field of health, quantum technology provides humanity with health care via MRI. Quantum Technology and health have always had a noble correlation. Archeologists and historians point that surgeries initially took place around 3300BCE as the Indus Valley Civilization presently forming part of Pakistan and India. Although many theories linking quantum concept and healt h came and went, the advancement of health and its dependent on this technology never grow weaker. presently and even in future times, high level machines applies and will continue to apply photons and other quantum concepts to carry out medical tasks. For instance, equipment such as Stethoscope is highly applied in listening to one’s heart, while X-ray machines are used for determining any broken parts of our body in conjunction to many applications meant to make future human life better (Anwar, 2007). Quantum future in lighting bulbs Future application of the quantum technology in our lives is also seen in the lighting bulbs. With the era of the incandescent light bulb disappearing speedily, the holy grail of the lighting industry is to come up with a highly effective form of solid-form lighting that forms high superiority white light. Chemists have found out that white-light quantum dots are one of the few options of quantum technologies that produce pure white light. In f act, they predict that these ultra-small bright beads of cadmium selenide can change the blue-light formed by a Light Emitting Diode into a warm white light with a spectrum comparable to that of incandescent light. However, they have continue to warn that dense fluorescent tubes and majority of white light Emitting Diodes (LEDs) release a mixture of monochromatic colors, which fake white-light. Nearly a decade ago, when white-light quantum dots were invented accidentally in a Vanderbilt chemistry lab, chemists projected that it would be difficult to raise it to practical levels as its efficiency was extremely low for any commercial applications (Gerber, 2007). Presently however, Vanderbilt researchers have confirmed that they have successfully improved the fluorescent efficacy of these nanocrystals from an original level of 3 per cent to as high as forty five per cent. This implies that given the ever dynamic quantum applications, the future advancement of this application is guaran teed as the there is a possibility and room for boosting the efficiency of nanocrystals to above 45 percent. Hence, this efficiency of phosphors suggests that white light quantum dots would be practical in future for some superior lighting applications necessary for commercial purposes. The overall measure for efficiency of lighting devices is known as luminous efficiency and it determines the amount of visible light that a device can produce per unit of watt.

Fitness Center's System Development Plan Case Study

Fitness Center's System Development Plan - Case Study Example The system will benefit both members and fitness consultants by tracking participation in various fitness activities, such as free weights, volleyball, swimming, stair climbers, and yoga and aerobic classes. It will help the members (customers of the organization) plan fitness programs to meet their particular needs. Not only will the system ensure easy access to information to the customers but it will also provide information regarding general customer preferences, the number of customers and keep track of and predict revenues to the management. The information system will thus enable the Fitness Center in obtaining a competitive edge over other fitness clubs as envisioned by the top management. "The Fitness Centre" will be required to establish a project team to work on the project from beginning till the end. The team will include all stakeholders such as the managers, fitness consultants, customers, systems development specialists and support personnel. The development team will be responsible for determining the objectives of the information system and delivering a system that meets these objectives to the organization. Systems Analyst - A systems analyst is a professional who specializes in analyzing and designing business systems and is responsible for designing and developing an information system. Systems Analyst serves as a bridge or link between the technical and non-technical staff, conveying and explaining the requirements of one party to the other and vice versa. Software builder and programmers - Professionals who will write the coding for the actual software Technical specialists and the support staff: Network engineers - responsible for installing and maintaining local area networks Data warehousing specialists - for developing and designing enterprise-wide applications for data mining Database administrators - administration and control of data and information resources Data communications specialists - they will be responsible for evaluation, installation, and monitoring data communications equipment and software. All the above mentioned groups should be grouped into teams each having a team leader and all the team leaders will be made responsible to the project manager. The project manager is tasked with the responsibility of planning, controlling, staffing scheduling and organizing the whole project. 2. Plan a. Outline the considerations for systems investigation, based on input and output information sources. The basic consideration for systems investigation is that the research should be based on substantive theoretical and methodological grounds. There are two main phases in systems investigation (each with two aspects): Investigation & Analysis Recording & Presentation Important

How Quantum Technology Will Improve Our Future Essay

How Quantum Technology Will Improve Our Future - Essay Example Hitherto, it has taken more than 250 years since the initial mega application of the concept. But presently, it has a far greater meaning as scientist have worked on numerous quantum theories and calculations to come up with many Quantum applications. Quantum technology has shaped human lives and will continue to modify or transform our lives in various ways that even some we may not be conscious of. Thesis: Quantum technology has impacted positively to our lives and will continue to improve or have greater positive impacts on our future lives. Quantum future in health According to Kaila, & Kaila (2010) with regard to the field of health, quantum technology provides humanity with health care via MRI. Quantum Technology and health have always had a noble correlation. Archeologists and historians point that surgeries initially took place around 3300BCE as the Indus Valley Civilization presently forming part of Pakistan and India. Although many theories linking quantum concept and healt h came and went, the advancement of health and its dependent on this technology never grow weaker. presently and even in future times, high level machines applies and will continue to apply photons and other quantum concepts to carry out medical tasks. For instance, equipment such as Stethoscope is highly applied in listening to one’s heart, while X-ray machines are used for determining any broken parts of our body in conjunction to many applications meant to make future human life better (Anwar, 2007). Quantum future in lighting bulbs Future application of the quantum technology in our lives is also seen in the lighting bulbs. With the era of the incandescent light bulb disappearing speedily, the holy grail of the lighting industry is to come up with a highly effective form of solid-form lighting that forms high superiority white light. Chemists have found out that white-light quantum dots are one of the few options of quantum technologies that produce pure white light. In f act, they predict that these ultra-small bright beads of cadmium selenide can change the blue-light formed by a Light Emitting Diode into a warm white light with a spectrum comparable to that of incandescent light. However, they have continue to warn that dense fluorescent tubes and majority of white light Emitting Diodes (LEDs) release a mixture of monochromatic colors, which fake white-light. Nearly a decade ago, when white-light quantum dots were invented accidentally in a Vanderbilt chemistry lab, chemists projected that it would be difficult to raise it to practical levels as its efficiency was extremely low for any commercial applications (Gerber, 2007). Presently however, Vanderbilt researchers have confirmed that they have successfully improved the fluorescent efficacy of these nanocrystals from an original level of 3 per cent to as high as forty five per cent. This implies that given the ever dynamic quantum applications, the future advancement of this application is guaran teed as the there is a possibility and room for boosting the efficiency of nanocrystals to above 45 percent. Hence, this efficiency of phosphors suggests that white light quantum dots would be practical in future for some superior lighting applications necessary for commercial purposes. The overall measure for efficiency of lighting devices is known as luminous efficiency and it determines the amount of visible light that a device can produce per unit of watt.

Civil Engineering Essay Example | Topics and Well Written Essays - 1250 words

Civil Engineering - Essay Example ew ideas and plans regarding a product or a service and then taking appropriate steps for the implementation of those ideas and plans in the product development process in order to create a new product. Christiansen (2000) found that newly developed products are introduced into the market by a company to get some economic gain. While talking about the concept of innovation, let’s talk about a company which has really embedded innovation in all of its processes and activities. The company which we are talking about is Emaar Construction Company. Emaar is a public joint stock company whose motive is to provide the people with high standard and premier life styles. Emaar has really proved its worth in the field of construction. It has become one of the leading construction companies in the world because of its professionalism and commitment towards fulfilling the customers’ needs and requirements. Emaar is basically a Dubai based Construction Company and has been working effectively and successfully since 1997. Emaar has managed a rapid growth due to its professionalism in satisfying the housing needs of the people of United Arab Emirates. Emaar Construction Company strongly believes in the concept of innovation and stresses on innovative and creative ideas in all aspects of the company. Emaar has completed a lot of outstanding and marvelous projects which were based on innovative ideas. It is due to Emaar’s constant urge for innovation that it has proved to be one of the most successful construction companies of the world. Emaar Construction Company competes in various areas related to construction industry. These areas include building beautiful homes, providing value added services to the customers, master planned communities, various construction projects, and providing the customers with full range of high life style requirements. Emaar’s main competitive strategy is based on creativity of new ideas and Emaar considers innovation and modernization of

Role of Press in Society Essay Example for Free

Role of Press in Society Essay Many kings and emperors ruled Delhi over the years and, therefore, it abounds in monuments. People come from far and wide to see them. They have an educational value. Once when we had our Dussehra holidays, we went to see places of historical importance with our teacher. We hired a bus. First we went to the Qutab. It is now a building of five storeys. Two of its upper storeys had been brought down. It was built by Qutab-ud-Din, the first slave king of India. We admired the architectural beauty of the building. We went up to the highest storey and watched the people below. They looked like dwarfs. We also saw the iron pillar standing nearby. It is known as King Chandras pillar. It is more than two-thousand-year-old. Next we went to see the carvings of Hindu gods and goddesses on stone slabs. We were really surprised to see the wooden slabs changing into tone. From the Qutab we went to Tughlaqabad. Here an old city of Delhi, founded by Tughlaq Kings, was once situated. Now it lies in ruins. Then we proceeded to Hauz Khas which was the residence of kings. We relaxed for sometime on the green lawns. We had our lunch here and refreshed ourselves with tea. Next we went to Humayuns Tomb where Emperor Humayun lies buried. We appreciated the Mughal art and architecture. There are graves of the Mughals nearby. Our next place of visit was Kotla Feroze Shah. Feroze Shah Bahadurs tomb and a mosque are built in it. This place is known for the Ashoka pillar, which was brought from Meerut. Next we saw the ruins of Old Fort. It was started by Humayun but was completed by Sher Shah Suri. In the end we went to the Red Fort. It is a fine building of majestic grandeur. There we saw Diwan-i-Khas. It shows the architectural taste of the great Mughal Emperor, Shah Jahan. The glory of the ancient ages is writ large on its face. We visited the museum inside the fort. Many things of historical value are displayed here. We learnt a lot from the visit and eagerly desired to have another educational tour of Delhi.

Heroism In Beowulf :: Epic of Beowulf Essays

There are many traits that are possessed by those who seek heroism. Whether it is in real life or in fiction, every hero desires these character traits in the past, present, and future. IN my opinion, the two traits that are most prominent in the poem Beowulf are bravery and goodness. In this poem, Beowulf exhibits the trait of bravery by defeating the monster, Grendel. This monster was a very powerful monster that plagued the town of Herot. â€Å"He slipped through the door†¦ Snatched up thirty men, smashed them/ Unknowing in their beds and ran out with their bodies/ The blood dripping behind him, back/ To his liar, delighted with his night’s slaughter. (11)† The society that he terrorized was happy and always rejoicing. â€Å"As now warriors sang of their pleasure/ So Hrothgar’s men lived happily in this hall†¦ (11)† Bravery today has changed from that of Anglo-Saxon times. In the poem, Beowulf uses his bare hands to defeat the evil, monstrous Grendel. He believes that it would be braver and mightier if he were to defeat Grendel without use of a weapon. â€Å"My lord Higlac/ Might thing less of me if I let my sword/ Go where my feet were afraid to, if I hid/ Behind some broad linen shield: my hands/ Alone shall fight for me, struggle for life/ Against the monster (15).† However, in modern times, bravery is associated and accompanied by weaponry. In the movie â€Å"Jaws†, which is a 20th century film, the preying shark terrorizes the beaches of New England. After he is finally trapped, he is killed- but not in the same fashion as Grendel was. The shark was shot in the mouth and then blew up to do a CO2 tank he had swallowed. The way in which each antagonist was killed was in two very different ways: with and without weaponry, respectively. These two scenarios from Anglo-Saxon and modern times are similar, as well. They are similar because of the continuity of â€Å"monsters† terrorizing a society being a great influence among audiences of the past and present. The two works of both eras demonstrate the continual interest in defeating villains and â€Å"feeding† it’s listeners with tales such as these. Bravery is not the only trait in which a hero possesses. A hero needs and has more than one heroic quality, just like no flower is complete without its vibrant colors and sweet smell. Goodness can be compared to that of a flower’s vibrant colors and sweet smell.

religion Essay -- essays research papers

My Religious Odyssey You can take the girl out of Catholic School†¦ Most people grow up with some type of belief system. Judaism, Christianity, Islam and even Agnosticism are some examples. It wasn’t until I had a child that I realized that religion was just man’s way of explaining God. Even as a kid, however, I always believed in a higher being. Not just because of my very heavy-handed Catholic upbringing. I questioned many things about my religion. Since I loved science, I was confused about how the â€Å"Big Bang† and Adam and Eve coexisted, but I always knew that God existed. I had no scientific irrefutable evidence – I just had faith. You know how they say everything you ever really need to know you learned by first grade? Well it wasn’t until I had both my faith and my life tested, that I fully came to realize that one’s spiritual journey in life doesn’t have so much to do with what religion one surrounds herself with, as much as the faith that one has in God. Faith is what defines a personâ€⠄¢s spirituality as opposed to specific religions. I was raised in a Catholic upbringing. I grew up in Chicago, which has the second largest archdiocese in the U.S. I was baptized as an infant at St. Sabina’s and attended high school at Mother McAuley Liberal Arts, run by the Sisters of Mercy nuns. Catholicism is a religion steeped in ritual and tradition and so I vividly remember my first holy communion in the first or second grade, and my Confirmation, when in the seventh grade I reaffirmed my decision to be both a Catholic and a Christian. I also remember the many hours of study, every year, in religion classes that were required in each grade level. I had cousins who weren’t Catholic who spoke of religion classes taking place only in Sunday school. I did not have Sunday school. I had Monday, Tuesday, Wednesday, Thursday and Friday school. Every class attended mass at least one other day during the week, in addition to Sunday. I remember learning how to pray the rosary beads and knowing certain holy days and saints, important to the Catholic religion. We also participated in confession, where we told a priest about our sins and transgressions, and he gave us a penance to absolve us from guilt. If one is looking for a pomp and circumstance religion, then Catholicism is the one for you. Since about eighty-five percent of the school also attended the church, th... ...c ministry featured both the gospel music I had come to love at Lincoln Heights in addition to the hymns I grew up with at St. Margaret. The pastor believed that he was a sinner just like me and spoke of the church in terms of God’s people, versus a building. Most importantly, I felt a strong connection between myself and God and the other worshippers. They seemed to sense that I needed assistance in my spiritual odyssey, and reached out to me. Most of the congregation had attended Carmel Presbyterian for generations and were looking for new people to help rejuvenate the church. They openly embraced my family and we happily reciprocated. I had finally found a church home. Throughout my religious odyssey, from Catholicism to Baptist beliefs to Presbyterian creed, faith in God remained the one consistent sustaining value in my life. Faith helped me determine that religion by itself is not the most important qualifier in a person’s spiritual odyssey. Faith also helped me to develop a closer relationship with God and is what helped fortify my spiritual growth throughout difficult life struggles. Faith in God versus faith in religion is what most matters on life’s spiritual journey.

My Writing Experiences Essay

I began to write composition in my highschool years. Firstly I was taught to writecomposition by preparing outline and then regulating it. Our english teacher gave us varioushomeworks on different topics. Firstly we used to write it in Turkish then translate it intoEnglish, so we could make a lot of mistakes. It was either a report about a book we read,movie we watched, or a topic from the teacherÂ’s sheet. But he always wanted to us obeygrammatical and punctuational rules while writing, althought we didnÂ’t know these rules verywell. Therefore I could only write in a limited way with a limited knowledge I had. On noaccount was I excited to write in highschool because I felt like I was forced to writesomething. It seems like there would have been a time in these years when I would have hadthe opportunity to write about something I wanted to write about. However, with all the otherwriting assignments we had to do that didnÂ’t excite me, itÂ’s hard to remember the goodones. It changed a little when I was second class. Our new teacher introduced some newthings.Sometimes he handed out our classmatesÂ’ papers to us which I liked very much,wecould have experiences by seeing their mistakes. Sometimes he asked to us analyse his ownwritings and we had the chance get some different ideas about what kind of details acomposition must include. I liked this teacher but I still wasnÂ’t contended. When I entered theuniversity enjoyed getting the chance to express myself in writing. With the helps of my newcomposition teacher I learnt a lot of new techniques about how to write a composition. Ourcomposition teacher asked to us make brain storming before start to write a composition. Itwas very hard to convey all my thoughts and feelings to just a simple piece of paper beforethis course. Our teacher gave us the chance to express ourselves in writing. Thus, by usingwriting, we can have a tangible outlook on who we are as writers and more importantly, whowe are as individuals. Thanks to my composition teacher I can convey all my thoughts topaper. Throughout my educational experience thus far, I have concluded that I have thenecessary skills to become a good writer; however, I must be willing to learn through trial anderror. Our composition teacher tolerates our mistakes and helps us to improve writing skills,so I donÂ’t afraid of making mistakes no longer. Thus I have confidence in writing and I canexpress myself more than before. One day if I become a teacher I will do my best to makewriting something my students find enjoyable and fun compared to boring and tedious.

Cultures and Traditions Essay

   She doesn’t seem to be ashamed and there is no emotion in her voice. â€Å"Is he dead? † â€Å"Of course. † They are still trying to make light of a bad situation. Their history has been described because nobody would go up to a person and say I have just killed one of my guests and I would make sense if she told this to someone closer to her. She has a very bold approach, is not afraid to say what she thinks, she doesn’t think before she acts. Her devotion is very strong for her son and is a very independent woman and has a sense of discipline. For example, she â€Å"applied to him the same norms of discipline† and â€Å"She did not want anyone to be able to say she had brought him up badly†. Riad suggests that she should start a guest house. He is like her saviour in a way. She seems to be a very forthright person, â€Å"Girls brought their boyfriends for her approval. † She isn’t afraid to speak her mind and can be a very blunt person at times. When she says, â€Å"In one of the back rooms. † she shows no fear of being caught, she doesn’t even lower her voice. Ines must have had a very strong stomach shown by the description of the murder. For example, â€Å"his head hanging by a strip of ashen flesh. † The conversation between Halabi and Ines shows Ines does not have much respect for the authorities, â€Å"An eye for an eye and a tooth for a tooth,† She seems to think along the terms that someone killed her son and she is going to kill the murderer. Riad always seems to be taking care of the situation, for example, â€Å"calming the people to prevent them from tearing the perpetrator limb from limb. † and I think Ines likes that quality in him. â€Å"Ines had scrubbed the walls and furniture,† It is just like a chore for Ines to do, something to keep her occupied while the body was being taken care of. Ines thought the murder wasn’t particularly â€Å"barbaric† compared to the â€Å"latest cockfights†. Near the end you see a more soft side to Ines, â€Å"you are the person I love†¦ you should have been the father of my son. † She might think that all of this might not of happened if Riad was the father of her child. The community of Agua Santa seem to be like a cult. Riad had to â€Å"prevent them tearing the perpetrator limb from limb. † This shows they are behind Ines every step of the way, for example, â€Å"All the inhabitants of Agua Santa had spent the day hauling mangoes, which they throw through the windows until the house was filled floor to ceiling†. Ines is a very powerful figure in the town. She was higher than the doctor, the priest and the police. The community looked up to her. They turned the perpetrator house into an â€Å"enormous beast in the process of putrefaction† It gives the house a very grotesque form. Its like its had the life sucked out of it and has been turned into a ferocious beast. The people of Agua Santa seem to liven up once something started happening in their â€Å"insignificant backwater† town. The Lieutenant and his men even arrived so you might it was important but â€Å"they accepted an invitation of the girls at the who were celebrating a birthday, they said† it makes it seem deceiving. â€Å"There were more people on the street than on All Saints’ Day,† this shows that even a spark of activity can cause big difference the people’s attitudes and lift their spirits. â€Å"they seemed to be practising a part in a movie† its like the whole scene was surreal and this could not really be happening. â€Å"The priest lighted up the lamps†¦ but no one was in the mood for that type of devotion. † Everybody is so excited and that they don’t concentrate on anything else, not even their religion, just on the news they heard. The body was â€Å"stuffed† in to a canvas sack, â€Å"wrestled out† into the street, â€Å"unceremoniously† thrown into a sack and put into the back of Riad’s truck. The body didn’t seem to have been shown respect at all since it was the killer of Ines’ son. The house had further developed into a monstrosity and no one could get through the â€Å"impenetrable jungle†. â€Å"When they got back to at midnight, they found no one had gone to bed†. Everybody seemed to be so ecstatic and full of energy that the perpetrator was gone. â€Å"Agua Santa returned to their usual chores exalted by a magnificent complicity, by a secret kept by good neighbours,† the community know they can trust each other and work together in any situation. Both mothers know what they want and how to get it and both have a level of determination. Their love for their sons is a strong motive to their revenge and are ruthless in their ways of dealing with it. Both mothers don’t show a lot of emotion throughout the stories until the very end because they finally know they have done what they needed to do. The endings of the stories are both effective because they are both short and straight to the point and they both end on a happy note and the mothers can live their lives since both of them get their revenge. The characters are firmly rooted in time and place. For example, I think Vendetta had a strong belief about family but not about the community while The Schoolteacher’s Guest was the opposite. The communities reacted to the killings in different ways. The people of Agua Santa supported Ines and were right behind her and resulted in violent behaviour by vandalising the perpetrator’s house whilst in Vendetta , the community thought nothing of it and just continued with their lives and took no interest. Ines waits and speculates for things to start up while Widow Saverini gets right on with the task of dealing with the problem. In all, the stories both symbolise revenge and on how the mothers deal with the same situation. By Rio Small 10K1 Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Miscellaneous section.

Online Instruction In A Continuing Professional Education Setting Education Essay

IntroductionThe article I chose to supply a outline for is entitled, â€Å" The New, Modern Practice of Adult Education: On-line Instruction in a Continuing Professional Education Setting † by Brian W. Donavant of the University of Tennessee at Martin. The intent of his survey was to analyze the effectivity of on-line instruction compared to traditional bringing attacks. His survey involved quantitative research methods through the usage of pre and posttests in both the online and teacher led classs every bit good as an unfastened ended questionnaire to assist find if the potency for success of on-line direction is related to demographic variables of the pupils. This multi-phased survey was conducted in a non-academic scene utilizing police officers go oning their instruction. The about 200 participants were from the Florida Regional Community Policing Institute and varied in age, gender, ethnicity, educational background, and old ages on the occupation.Research QuestionThe ge neral inquiry of this survey was to find if there were statistically important differences in successful acquisition by the participants who learned via online acquisition in comparing to teacher lead preparation. Additionally, the survey set out step the potency of online larning success by constabulary officers and if this possible online larning success was related to assorted other factors such as race, gender, age, and educational experience. The survey besides measured the officers ‘ attitudes and perceptual experiences sing the usage of online larning for professional development. ( Donavant, 2009 ) While the writer acquiesces to the impression that the apposition of online acquisition to instructor lead acquisition in authoritative academe has been done legion times, there is small to no important research done measuring this in the sphere of professional development and go oning instruction. The deficiency of important research from this position is what motivated the research worker to prosecute this way.MethodsThe first stage of this three stage survey was an scrutiny of pre and post-test professional development tonss used to determine if larning really occurred and if there was a difference in effectivity between on-line bringings versus teacher lead direction. The pre and post-tests used anon. multiple-choice and true-false inquiries. The research worker had no control over the arrangement of the participants into control or experimental groups of people. Additionally, the research worker did non hold control over the figure of participants in each group or the continuanc e and quality of the direction. ( Donavant, 2009 ) The 2nd stage of the survey examined the potency for online acquisition success correlated to gender, race, age of the scholar, figure of old ages of constabulary service, figure of old ages of formal instruction, and old exposure to online acquisition. This rating leveraged Kerr ‘s Test of Online Learning Success ( TOOLS ) ( Marcel S. Kerr, 2012 ) which is a 45 point self-report appraisal that attempts to determine behavioural strengths and failings to mensurate possible online larning success. Participants rated each of these 45 points on a 5 point Likert-type of graduated table runing from 1 ( strongly disagree ) to 5 ( strongly agree ) . ( Donavant, 2009 ) Finally, the 3rd stage of this survey involved an open-ended questionnaire to turn to considerations of on-line bringing methods that were identified through analysis of the current literature that the writer deemed as relevant beginnings. The research worker ‘s purpose was to find other lending factors that were important to the larning experience such as willingness to take part in on-line acquisition, scholar ‘s perceptual experiences of the user of online acquisition in the sphere of professional development, and the practicality of its usage as a bringing mechanism. For the 2nd and 3rd stages of this survey, one constabulary bureau within each of the six geographic parts of the United States was indiscriminately selected and each bureau had anon. voluntaries to take part it the survey. The 2nd stage had a sum of 188 officers participate while the 3rd stage had a sum of 150 constabularies officers participate. Of the 188 officers that participated in the 2nd stage the bulk were white males ( 87.8 % and 85.6 % severally ) with a average age of 36.9 and a average figure of old ages on the force of 10.75. 75.3 % of the participants had non participated in any on-line instruction prior to this survey and the bulk listed their degree of instruction attainment as â€Å" some college † 52 % . ( Donavant, 2009 ) The stage one survey that used the historical pre and post-test consequences used a t-test to find the significance of the pre and post-test consequences comparing on-line instruction to trainer led experiences. The stage two survey besides conducted a t-test to find if there was a degree of significance between those who completed on-line instruction and those that did non complete on-line instruction. Bipartisan eventuality analysis was conducted to assist find if there was a relationship with possible success in on-line instruction and independent variables such as race, gender, and prior exposure to online instruction. The research worker so used Pearson Correlations to find important relationships between online larning success and independent variables such as age, figure of old ages of service and degree of educational attainment. ( Donavant, 2009 )ConsequencesThe stage one post-test tonss ( Teacher Lead: M=82.91, SD = 18.43 ; Online: M=73.38, SD=21.72 ) were significantly hig her than pre-test tonss for both instructor led and on-line lead instruction ( Teacher Lead: M=43.27, SD=17.96 ; Online: M=47.44, SD=16.74 ) . The ANCOVA analysis revealed no statistically important difference in the effectivity between both trainer lead and on-line bringing ( 1, 40 ) = 2.99, P = .09. ( Donavant, 2009 ) The stage two survey rendered similar consequences of deficiency of significance between online larning success and gender, race, and old engagement in on-line instruction ( I†¡2 ( 1, N =178 ) = 0.12, P = .72 ; race, I†¡2 ( 5, N = 184 ) = 7.97, P = .16 ; or old engagement in OE, I†¡2 ( 1, N = 188 ) = 3.07, P = .08. ) Where the research worker did happen some degree of significance was the correlativity between possible online larning success and the officers ‘ educational degree they achieved, R ( 185 ) = .23, P = .001. The consequences of the 3rd stage of the research indicated that a bulk of the pupils liked the convenience of the on-line instruction ( 92, 68.7 % ) but bulk besides indicated that what they liked least about the on-line educational experience ( 63, 52.9 % ) was the deficiency of interaction with the teacher as their primary ground for non wishing the on-line educational experience. ( Donavant, 2009 )DecisionThe research worker surmised that while the effectivity of on-line instruction versus teacher lead preparation are both deemed significantly effectual, the potency of on-line instruction being effectual is significantly correlated to the pupil ‘s anterior experience with on-line instruction every bit good as their degree of instruction. The research worker besides went on to sum up that by and large talking, there is no important benefit of online acquisition in comparing to teacher lead preparation when looking at it from the position of race, gender, old ages on the forc e or age. So, for an organisation sing teacher lead preparation in comparing to online instruction, they should see the person scholar and take into consideration their degree of instruction along with old experience with on-line instruction. If an organisation has a figure of pupils who do non hold a batch of post-secondary instruction, they may happen better consequences with teacher lead preparation.

Future of Marine Communication in Navy Essay Example | Topics and Well Written Essays - 1000 words

Future of Marine Communication in Navy - Essay Example As Harris has said, "Communications is everything, it's the ability to pass information down to our units that are supporting us and are working in our group, and up to our bosses so that they have a feeling of assuredness that we're doing the right thing in a timely fashion, and we're answering their questions, as well". (http://www.news.navy.mil) In 1916, telephone and telegraph on a trial basis connected the United States Navy Department. The result of these tests was so satisfactory that the department proposed to arrange for a non-stop direct long-distance service by telephone and telegraph. From these preliminary experiments, developed the current concept of communications through wireless means as radio and data links. The latest technology trends in naval communication is Marcom, a digital integrated voice / data switching system for affordable command and control equipment supporting communications and radio room automation. It uses the latest technology to offer the user a command and control system that is inexpensive, user friendly, and a solution to the complex voice, video and data communications needs of current and future endeavours. L-3 Communication Systems-East designs, located in New Jersey, has developed this technology. "Marcom has the flexibility to support integration with both legacy and modern communi cation systems like automated radio rooms based on network radios like JTRS. Applications include: shipboard / mobile interior and exterior communications; radio base band circuit switching; air traffic control; secure switching; and command and control centres." This virtually caters for all that the Navy needs today. (http://www.naval-technology.com) Selex Communications is another naval communications provider which specialises in different aspects of communication system design including: New-generation radio transmitters, transceivers, receivers and ancillaries covering the VLF to SHF frequency range to meet the communication requirements of strategic and tactical military operations New generation wideband switches for wire, fibre-optic and wireless communication networks, supporting and extending the ATM and IP modes of operation in compliance with the security requirements of military applications Multi-function, multi-algorithm crypto devices for information security over wire and wire less channels" (http://www.naval-technology.com) In conformity with these requirements, it has been providing Ship-Shore-Ship Buffer Stations for NATO Navies Italian satellite program (SICRAL) and tactical land-based/ship board/airborne terminals NATO BRASS program, a network of shore- based stations to support Naval Broadcast and Ship-Shore services. It also provides external communications subsystem for plain/secure voice/data communication between the ship and the out side world, consisting of radio equipment with ancillaries and antennas to include: HF transceivers (SRT-175/N, SRT-674/E and SRT-2006 families) VLF/LF/MF/HF receivers of the MSC SR-1022/N family Broadband, fan-type and narrowband HF whip antennas V/UHF transceivers (S

Social Networking Essay Example | Topics and Well Written Essays - 500 words

Social Networking - Essay Example This new dimension is called social networking and is built on friend-based web sites. In the opinion of Magsino 2009, p.29 â€Å"social networking tools enable individuals and groups to engage in social networking by monitoring and interacting within their networks. (1). In the last few years there has been a rapid expansion in the number of social networks. In 2010 there were more than 400 million people on the Facebook a social network. Though social networking is possible between all kinds of people with common interests, the usual norm is to find that in social networks people tend to remain within their own language groups and the social networks have become extremely popular with the younger generation including young adults. Social networking through friend-based websites has both merits and demerits. Merits and Demerits of Social Networking through Friend-Based Websites Social networking sites can be classified into sites that provide space to build a special niche for indi viduals with common interests and passions to share a single platform. Friendster and MySpace are two such friend-based websites. Other social networking websites like Twitter or LinkedIn have a more profession based orientation about them. Friend-based websites can be viewed as virtual meeting that allows individuals to chill out and meet friends.

Budget Law Assignment Example | Topics and Well Written Essays - 500 words

Budget Law - Assignment Example The purpose of regular appropriations is to provide the funds that are required by governmental organizations that are large and small in size and the amount appropriated is quite specific and for specific purposes. The second major appropriation is supplemental which is there to finance projects that are not completed and require extra financial assistance as the previous appropriations did not satisfy the need of finance for these projects. The third major appropriation is continuing which are used to finance those projects whose funding was not approved by the Congress. The most common constraint includes the time periods for which the appropriated funds are to be used. In most cases the time period within which appropriated funds are to be used is one year. Furthermore, another constraint is the purpose for which the funds were appropriated. This means that the agency can only use the funds to satisfy the purpose that the Congress had agreed upon while appropriating the funds. La stly, the amount is even a major constraint and as per this constraint the agency is not allowed to spend money until the amount has been appropriated to them and they can only spend the amount that have been appropriated to them.The Statute of Fraud is a requirement in contract law and as per this requirement certain forms of contracts are only considered as enforceable in the court of law if the contract is in written or text form rather than oral or verbal form.

Qulaity in Human Resource Managment Essay Example | Topics and Well Written Essays - 11000 words

Qulaity in Human Resource Managment - Essay Example Several researches and philosophies have been obtained by different researchers intending to improve the quality of human resource management in business organizations. For this particular review of literature, nine of such philosophies have been selected that are reviewed below. Evans and Lindsay (2008) in their studies discussed about Crosby’s philosophy of quality in human resources management. Philip B. Crosby was associated with International Telephone and Telegraph (ITT) where he remained the corporate vice president for quality serving for a period of 14 years. He determined some of the essential elements of quality improvement that were named as Crosby’s Absolutes of Quality Management. According to his philosophy, â€Å"quality means conformance to requirements, not elegance† thus focusing on the fact that requirements in terms of quality need to be clearly stated such that misunderstandings do not occur (Evans and Lindsay 2008). It is the responsibility of the management to set the requirements trying to avoid non-conformances. The philosophy explains that there are no direct problems related to quality; rather problems are caused by departments that are in responsibility of managing and sustaining quality of work and productiv ity, for example, problems of manufacturing, problems of design, and so on (Evans and Lindsay 2008). According to Crosby, economical problems do not arise with quality management if the right job is done at the right time. Performance can only be measures in terms of the cost of the quality that reflects the cost of non-conformance. The basic elements that Crosby determined for improvement of quality included determination, education, and implementation. The top management of an organization needs to consider the quality improvement process seriously and make effective use of the managerial and organizational resources towards achieving such quality (Evans and Lindsay 2008). Wolper (2004) discussed in his studies

Can the writer help me decide the topic Essay Example | Topics and Well Written Essays - 1000 words - 1

Can the writer help me decide the topic - Essay Example During the early stages of the American nation, the Church tended to deplore sports and sports related activities as it was believed that sports led to diversion from goal oriented activities (Putney 224). However, with the satiation of the nation with the Victorian values and the commensurate physical decline ushered in by sedentary activities, the nation vigorously turned towards sports as a source of rejuvenation and vibrancy (Putney 224). It goes without saying that sports movies not only necessarily embody the essential American civic and religious values, but, also veritably stand to be the vital source of religious motivation and faith. To understand the link between the sports movies and religion, it is imperative to pragmatically trace the similarities and affinities between religion and sports. Sports movies happen to be religious in the sense that sports like religion tends to be a very organized activity, which requires as much effort, faith and practice as any religious achievement (Jay 226). Words like sacred, love, devotion, immortality, ritual and faith that could be traced to the religious sources and literature are also amply mentioned and delved upon in the sports movies (Guttmann 25). The religious practices and the events and themes in the sports movies tend to overlap in multiple ways. Like religion, sports movies also tend to have their saints, those departed souls that in that in their very life represented and embodied the glory of sports (Tietalbaum 4). Like religious achievers, sports movies also tend to have such personalities and characters that could aptly be said to be seekers, believers and converts (Tietalbaum 4). Like religious institutions, the sports movies also happen to present patriarchs, who are primarily the motivating coaches and managers who organize, manage and sometimes emphatically influence the national sporting

Elements of the Communication Process Essay Example for Free

Elements of the Communication Process Essay Companies need to develop strategies to improve brand image and brand awareness. The important aspect of spreading brand awareness and brand image is through communication. Companies need to establish a communication channel to win the new customers and retain existing customer. This communication is not restricted just to customer but also stakeholders in the value network. Communication is achieved through advertisement, sales promotion, public relation exercise, direct marketing and interactive marketing. Elements of Communication Process Communication process should not be one way traffic. Companies should look forward to developing communication network in which companies can reach customer but customer also can effectively communicate with companies. Technology has opened up many avenues to carry out effective communication. Companies have traditional tools like newspaper, television, radio, telephone, billboards and modern tools like the internet, emails and wireless devices. Technology has made the communication process not only faster but also reduced over all communication cost. There are nine elements, which make the communication process. The two parties are sender-company and receiver-customer. The communication tools are message and media used to communicate the process. The four major communication functions are encoding, decoding, response and feedback. The last element is the noise which is anytime of interference disrupting clarity of the message. Senders must encode the message as per the target audience and use the right media. The receiver decodes the message, responds to the message and sends feedback to the company. Experience senders are able to garner a more effective response from the right message. Companies have to put effort in developing an effective communication program. The development of the communication program can be charted into eight steps. 1.The first step is identifying the target audience. The target audiences are the existing customer or the potential new customers. Target audience identification is essential for further development and overall success of the communication program. Once the audience is identified the next part is assessing the present company or brand perception within the target audience. Based on the results from the audience analysis the message should address the requirements. 2.The second step is to set specific objectives for the given communication message. This objective could be to enhance existing image, convey attribute, or encourage a consumer to act. The objective can have a cognitive, affective or behavioral response. 3.The third step is the design of the message. The designing of the message follows the objective of the message. The design of the message has to address the following four points, content of message, message structure, message format and message source. 4.The fourth step is the selection of the communication channel. The channel must be appropriate to carry the message to the target audience. For pharmaceutical companies, their sales people are the most effective channel in reaching the target doctor audience, instead of placing billboards. 5.The fifth step is related with the financial estimates of the whole expenditure. Companies need to decide budget of sales promotional and other activities. The common methods followed are an affordable method, percentage of sales method, competitive parity method, and objective-task methods. 6.The sixth step is the decision relate to the communication mix. Companies have limited budget, so they need balance expenditure among advertising, sales promotion, public relation, sales force and direct marketing. The relevant choice of the communication mix is highly dependable on the industry the company is operating. 7.The seventh step measuring results of the communication process. It is very important for companies to keenly follow the outcomes of the communication process. The results could be increased in sales, change in attitude or image of the brand. 8.The eight step is managing the integrated marketing process. Companies cannot afford to continue one medium approach to achieve desired communication effect. Companies must integrate all the available tools as to reach a wider audience and effectively communicate about brand and products.